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Shop By Title > T [Page 42] > Transactions and Strategies

Transactions and Strategies

Transactions and Strategies
Author(s) : Robert J. Michaels
Publisher : South-Western College Pub
Pub. Date : Aug 2010
Edition : 1st
Format : Softcover
ISBN-10 : 0538786094
ISBN-13 : 9780538786096
IE ISBN : 0538466545 / 9780538466547
Subject(s) : Business & Economics
This is the first and only text for managerial economics to be organized around Oliver Williamson’s basic paradigm, "Economics for Managers: Transactions and Strategies, 1e" takes a modern approach to managerial economics that is uniquely suited to today’s business students. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text brings the course materials for 90 economics up to date with the theory and practice of the field. The first half of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design. Vivid examples found in each chapter highlight important concepts and help your students become informed business decision makers.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $45.00

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