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Shop By Title > T [Page 42] > Transactions and Strategies: Economics for Management

Transactions and Strategies: Economics for Management

Transactions and Strategies: Economics for Management
Author(s) : Robert J. Michaels
Publisher : South-Western College Pub
Pub. Date : Aug 2010
Edition : 1st
Format : Softcover
ISBN-10 : 0324314132
ISBN-13 : 9780324314137
IE ISBN : 0538466545 / 9780538466547
Subject(s) : Business & Economics
Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $53.00

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