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The Practice of Public Relations

The Practice of Public Relations
Author(s) : Fraser P. Seitel
Publisher : Prentice Hall
Pub. Date : Feb 2010
Edition : 11th
Format : Softcover
ISBN-10 : 0136088902
ISBN-13 : 9780136088905
IE ISBN : 0137058314 / 9780137058310
Subject(s) : Business & Economics
The Practice of Public Relations is an in-your-face book giving readers the knowledge and skills they need to know to be successful in todays world of public relations. Seitels use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.

Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.

A useful, up-to-date reference for Public Relations professionals.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $57.00

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