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Shop By Title > S [Page 54] > Strategic Marketing

Strategic Marketing

Strategic Marketing
Author(s) : David W. Cravens, Nigel Piercy
Publisher : McGraw-Hill
Pub. Date : Sep 2012
Edition : 10th
Format : Softcover
ISBN-10 : 0078028906
ISBN-13 : 9780078028908
IE ISBN : 0071326235 / 9780071326230
Subject(s) : Business & Economics
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $40.00

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