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Shop By Title > S [Page 54] > Strategic Management: Text and Cases

Strategic Management: Text and Cases

Strategic Management: Text and Cases
Author(s) : Alan B. Eisner, G. T. Lumpkin, Gregory G. Dess
Publisher : McGraw-Hill
Pub. Date : Mar 2010
Edition : 5th
Format : Softcover
ISBN-10 : 0073530417
ISBN-13 : 9780073530413
IE ISBN : 0071314059 / 9780071314053
Subject(s) : Business & Economics
Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text?s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


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