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Shop By Title > M [Page 45] > Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
Author(s) : Michael R. Solomon, Greg W. Marshall, Elnora Stuart
Publisher : Prentice Hall
Pub. Date : Jan 2015
Edition : 8th
Format : Softcover
ISBN-10 : 0132948931
ISBN-13 : 9780132948937
IE ISBN : 1292097752 / 9781292097756
Subject(s) : Business & Economics
For undergraduate Principles of Marketing courses.

Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $55.00

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