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Marketing Research

Marketing Research
Author(s) : Alvin C Burns, Ronald F. Bush
Publisher : Prentice Hall
Pub. Date : Jan 2013
Edition : 7th
Format : Softcover
ISBN-10 : 0133074676
ISBN-13 : 9780133074673
IE ISBN : 0273768514 / 9780273768517
Subject(s) : Business & Economics
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a ?nuts and bolts? understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $60.00

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