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Shop By Title > M [Page 40] > Marketing Management

Marketing Management

Marketing Management
Author(s) : J. Paul Peter, Jr, James H Donnelly
Publisher : McGraw-Hill
Pub. Date : Nov 2008
Edition : 9th
Format : Softcover
ISBN-10 : 0073381136
ISBN-13 : 9780073381138
IE ISBN : 0071280766 / 9780071280761
Subject(s) : Business & Economics
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $30.00

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