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Shop By Title > K > Kleppner’s Advertising Procedure

Kleppner’s Advertising Procedure

Kleppner’s Advertising Procedure
Author(s) : Ronald Lane, Karen King, Tom Russell
Publisher : Prentice Hall
Pub. Date : Jan 2008
Edition : 17th
Format : Softcover
ISBN-10 : 0132308290
ISBN-13 : 9780132308298
IE ISBN : 0135126479 / 9780135126479
Subject(s) : Business & Economics / Accounting & Finance
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $53.00

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