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Shop By Title > E [Page 89] > Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage
Author(s) : John Gamble, Jr., Arthur Thompson, Margaret Peteraf
Publisher : McGraw-Hill
Pub. Date : Jan 2016
Edition : 5th
Format : Softcover
ISBN-10 : 1259733513
ISBN-13 : 9781259733512
IE ISBN : 1259255913 / 9781259255915
Subject(s) : Business & Economics
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management conĀ­cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


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