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Shop By Title > E [Page 66] > Essentials of Corporate Finance

Essentials of Corporate Finance

Essentials of Corporate Finance
Author(s) : Stephen Ross, Randolph Westerfield, Bradford Jordan
Publisher : McGraw-Hill
Pub. Date : Oct 2010
Edition : 7th
Format : Softcover
ISBN-10 : 0077405331
ISBN-13 : 9780077405335
IE ISBN : 0071314369 / 9780071314367
Subject(s) : Business & Economics / Accounting & Finance
Essentials of Corporate Finance, 7th edition by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters. They believe that understanding the ?why? is just as important, if not more so, than understanding the ?how,? especially in an introductory course. Three basic themes emerge as their central focus:

1. An emphasis on intuition --- separate and explain the principles at work on a common sense, intuitive level before launching into specifics. Underlying ideas are discussed first in general terms, then followed by specific examples that illustrate in more concrete terms how a financial manager might proceed in a given situation.

2. A unified valuation approach --- Net Present Value is treated as the basic concept underlying corporate finance. Every subject the authors cover is firmly rooted in valuation, and care is taken to explain how decisions have valuation effects.

3. A managerial focus --- Students learn that financial management concerns management. The role of financial manager as decision maker is emphasized and they stress the need for managerial input and judgment.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


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