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Shop By Title > E > E-Commerce 2010

E-Commerce 2010

E-Commerce 2010
Author(s) : Kenneth Laudon, Carol Guercio Traver
Publisher : Prentice Hall
Pub. Date : Oct 2009
Edition : 6th
Format : Softcover
ISBN-10 : 0136100570
ISBN-13 : 9780136100577
IE ISBN : 0135090784 / 9780135090787
Subject(s) : Business & Economics / Computer Science & Technology
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $49.00

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