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Shop By Title > E > E-Commerce 2017

E-Commerce 2017

E-Commerce 2017
Author(s) : Kenneth C. Laudon, Carol Guercio Traver
Publisher : Pearson
Pub. Date : Jan 2017
Edition : 13th
Format : Softcover
ISBN-10 : 0134601564
ISBN-13 : 9780134601564
IE ISBN : 1292211687 / 9781292211688
Subject(s) : Computer Science & Technology
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

  In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $55.00

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