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Shop By Title > E > E-Commerce 2016: Business, Technology, Society

E-Commerce 2016: Business, Technology, Society

E-Commerce 2016: Business, Technology, Society
Author(s) : Kenneth C. Laudon, Carol Traver
Publisher : Pearson
Pub. Date : Jan 2016
Edition : 12th
Format : Softcover
ISBN-10 : 0133938956
ISBN-13 : 9780133938951
IE ISBN : 1292109963 / 9781292109961
Subject(s) : Computer Science & Technology
Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $45.00

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