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Shop By Subject > Computer Science & Technology [Page 7] > Basic Marketing Research with Excel

Basic Marketing Research with Excel

Basic Marketing Research with Excel
Author(s) : Alvin C Burns, Ronald F. Bush
Publisher : Prentice Hall
Pub. Date : Jan 2011
Edition : 3rd
Format : Softcover
ISBN-10 : 0135078229
ISBN-13 : 9780135078228
IE ISBN : 0132598965 / 9780132598965
Subject(s) : Business & Economics / Computer Science & Technology
A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The third edition provides an improved software package-XL Data Analyst?-and includes more information on qualitative research.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $48.00

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