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Shop By Subject > Business & Economics [Page 83] > Essentials of Marketing

Essentials of Marketing

Essentials of Marketing
Author(s) : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Publisher : South-Western College Pub
Pub. Date : Feb 2008
Edition : 6th
Format : Softcover
ISBN-10 : 0324656203
ISBN-13 : 9780324656206
IE ISBN : 0324584423 / 9780324584424
Subject(s) : Business & Economics
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.

Price : $64.00

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