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Shop By Subject > Business & Economics > A Framework for Marketing Management

A Framework for Marketing Management

A Framework for Marketing Management
Author(s) : Philip Kotler, Kevin Keller
Publisher : Prentice Hall
Pub. Date : Apr 2011
Edition : 5th
Format : Softcover
ISBN-10 : 0132539306
ISBN-13 : 9780132539302
IE ISBN : 0273752510 / 9780273752516
Subject(s) : Business & Economics
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.


Price : $40.00

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